Use Cases

• Using Influence Marketing for a Product Launch

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  Appinions provides an example in which a mobile technology brand is planning to launch its first tablet, and wants to differentiate the device in a crowded and competitive marketplace. See the tactics used and results of their influence marketing program.

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• Using Influence Marketing for Community Management

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  Appinions provides an example in which a beverage brand is looking for engaging content to share as part of an upcoming eco-friendly campaign across its social media channels. See the tactics used and results of their influence marketing program.

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• Using Influence Marketing to Successfully Manage a Crisis

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  Appinions provides an example in which a pharmaceutical company wants to manage the conversation and quell negative sentiment around a recent product recall. See the tactics used and results of their influence marketing program.

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