Paid Media

Amplify your ad campaigns with influencer intelligence

The world of advertising has changed dramatically from the good old days where only a few media channels reigned supreme.

The media landscape is fragmented by the Web – not only with sheer volume and variety of publications, but also with the ways to pay for play. Today, your brand can score big by developing thoughtful marketing partnerships and ambassador programs with key influencers in your market.

So, where do you spend your media budget? Appinions can help you identify the right publications and influencers to target for your promotional efforts and get the most bang for your buck.

Here’s how Appinions can help amplify your advertising efforts:

• Gain valuable insight into which publications and blogs are ripe for injecting your brand into the conversation.
• Target higher ROI ad placements by discovering engaging publishers and influencers based on topical relevance.
• Build more relevant and attention-grabbing campaigns by learning how to speak the language of your audience.
• Enhance organic and paid search efforts by expanding keywords and topics and increasing short and long tail search opportunities.
• Identify the right influencers or bloggers to target for a paid marketing partnership or ambassador program that extends the reach and resonance of your traditional ad campaigns.
• Measure how your new product resonates in the marketplace by benchmarking your brand and product’s “share of influence” on a given topic.

Are you ready to up the ante on your advertising ROI? If so, it’s time to take Appinions out for a spin. Click here to try it out.