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Appinions Inc. is a Manhattan-based startup that provides a SaaS influence marketing platform and services that let people see the web through the lens of peoples’ opinions. Behind the services is a natural language understanding platform, based on over a decade of research at Cornell University by Dr. Claire Cardie, Computer Science, and her students.
Cardie’s research group had been developing statistical machine learning methods to identify opinions and other subjective language in online text, such as news and magazine articles and radio and television broadcasts. Their techniques were designed not only to identify where opinions were mentioned, but also to characterize the opinions according to topic, opinion holder, and sentiment of the opinion (positive, negative, or neutral). 

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