The Science of Influence Marketing
Marketers have long revered the power of “word of mouth” as the holy grail because something magical happens when a person with influence says something that resonates with others. And marketers have struggled mightily – mostly unsuccessfully – to make that happen. The internet has at once made that more difficult and more possible. As a result, the Practice of Marketing has never been more needy of nor receptive to innovation.
Moving consumers from touchpoints to trust points™ compresses the “buyer’s journey” and is fast becoming the new order of marketing. That’s because influence elevates “word of mouth” and demands to know: Whose mouth? In what context? Did it resonate? Did it make a difference?
Appinions was founded to address this power shift by harnessing deep science, leading edge technology and rich marketing experience to answer these questions.
Built on a decade of extensive Cornell University research into intelligent text processing, linguistic analysis and natural language, Appinions delivers serious influence measurement technology and solutions for brands and agencies that are serious about influence.
Appinions is maniacally committed to its mission:
“ Leading marketing change for brands by measuring and igniting influence through proprietary science and technology.”
We measure ourselves daily, as individuals and as a team against that mission.
Check out our solution to learn more about how Appinions can help you leverage the power of smart influence marketing for your brand.