What You Don’t Know About the CES Influencers

By Nyerr Parham

Tech enthusiasts will converge in Las Vegas this week for the 2013 International Consumer Electronics Show. There will undoubtedly be plenty of gadgets coverage. We’re expecting products in the mobility space to garner the most buzz as indicative by the fact that mobile phones as a topic have the highest influence score in the Appinions platform leading up to CES. This topic edged out computers and has an overwhelmingly higher opinion volume compared to topics like gaming, content distribution, web multimedia services, digital health and video and display – to name a few – entering CES.

Video coverage of products on the show floor has gotten so crisp it feels like you’re there in person.  That’s why, for this study, we decided to take a look at some of the CES programming – in particular the SuperSessions.

The CES SuperSessions offer a diverse set of topics as the panelists talk about the future of technology across different verticals.  CES offers a group of speakers and moderators that are all experts in their fields, which got us thinking – who are the true influencers on these topics? Who are the opinion-makers who are driving the way in which people think about gaming or networking or digital health or on-demand streaming?

Albert Einstein once said “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” So what should be counted?

Appinions teamed up with ShellyPalmer Digital Leadership™ to address that key question through the lens of influence. In the age of social media, the individuals who are the most influential and whose opinions result in real world action may not always be the most obvious. This brief study identifies and examines the influencers of the CES SuperSessions with specific insights about panels on the topics of digital health, the future of video and gaming, on-demand streaming, and networking. Additionally, the study provides insights into their opinions on these topics, and greater industry implications on the types of people who are influential in the different areas.

Click here to view the study or head to www.ShellyPalmer.com/ces for additional bonus material on CES.