See exactly which themes and issues are most important in your target market. Easily curate content from the most influential people and publications. Spot emerging trends and always use the most relevant language to make sure your content gets discovered.
Know exactly who is influencing your marketplace, so you can quote the best, invite great minds to work with you, and leverage their existing interest in your issues to spread your message to their audiences.
Understand the relative impact of news, blogs, and social on generating attention for your content, and see the specific publications where the most impactful conversations are taking place. Drive owned, earned, and paid media intelligently using insights into the channels themselves.
Pageviews, clicks, likes and views measure individual pieces of content, but Appinions enables you to measure the overall effectiveness of your entire content marketing program over time. See the impact your work is having on your brand and individual thought leaders within your company.